DataStory

• HBR- Articles and podcast interview
• MIT- Articles and podcast interview
• Business Insider (90M)- running an article on Nancy
• Inc (20M)-> Editor would like to interview Nancy once he finished book
• Home Business Magazine (115K)
• Business Know How (500K)
• Quality Digest (140K)
• Dan Pink Show
• Connected World (300K)
• Inside Big Data (152k)
• AMA’s Marketing Website (1.9M)
• eMail announcement to list of 100,000 fans
• Promote on LinkedIn to 150k fans and 12,000 connections
• Send out promotional box to influencers and media outlets
• Product Launch Event: Silicon Valley
• Product Launch Event in conjunction with New York Office Opening
• Speaking Conferences 2019 and 2020
• Press Release
• Planning editorial calendar in partnership with major media outlets on DataStory
• Social Ad campaign space for advertisement
• Duarte Webinar on DataStory
• Keynote on DataStory with fortune 500 companies
• Podcasts Interviews

Readers will learn to understand the story behind the data and how to influence the people with a DataStory.

Winner: Axiom Award Gold Medal (Networking)

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.

Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.

Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. 

Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.

Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.

DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action.

• It will help you communicate data in a way that creates outcomes both inside and outside your own organization.
• It will help you earn a reputation as a trusted advisor, which will advance your career.
• it will help your organization make faster decisions and inspire others to act on them!

Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.