Behind the Brand

In Behind the Brand, Bryan Elliott shares insights from interviews with successful individuals, revealing their journeys and practical advice for personal and professional growth.

For over ten years, Bryan Elliott has engaged with some of the most influential figures across various industries, including Seth Godin, Simon Sinek, and Marie Kondo. In Behind the Brand, he shares the invaluable insights gained from these interviews, revealing the personal journeys and lessons learned by these successful individuals. Each conversation delves into their unique experiences, challenges, and the strategies they employed to achieve their goals.

In 2008, Elliott embarked on a mission to connect with the people he admired, creating a platform that not only showcased their brands but also illuminated the secrets behind their success. With a genuine desire to help others, he takes his audience along for the ride, offering a behind-the-scenes look at what it takes to thrive in today's competitive landscape. The book captures the essence of these discussions, providing readers with practical advice and inspiration.

What sets Behind the Brand apart is Elliott's commitment to his guests. Unlike many journalists who may lack firsthand business experience, he engages deeply with his subjects, asking thoughtful questions that elicit meaningful responses. This approach allows readers to gain insights that can be applied to their own lives and careers, making the book not just a collection of interviews, but a valuable resource for personal and professional growth.