Savvy

• National media publicity outreach (TV, radio and print) and 25+ podcast interviews planned
• National keynote speaking tour

• Cheddar TV interview. Cheddar receives 100 million views on its platforms
  Several interviews this week and next across advertising and general interest sites
  3-4 op/eds running between this month and next. Mix of general and business publications
  4 Speaking engagements to 200-500 plus audiences in the next 30 days
  Forbes piecing covering SB & this topic got 16,000 page views yesterday alone
  TV interview ten days ago got 18,000 views online in personal social media
  Paid adverting efforts are yet to start running

• Promotion to internal teams at the authors connections at large brands (VISA, Pepsi, etc.)
• Op-Ed and guest articles planned for top tier business media (Business Insider, Inc, Fast Company)
• Online social advertising promotions via LinkedIn, Twitter, Facebook

Gold Medal at Independent Publisher Book Awards.
Finalist at the International Book Awards.
Finalist at the American Bookfest Best Book Awards.

We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. 
– David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media

The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age.
–Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War College

Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust—no longer knowing who or what to believe.

In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. 

Through examples from today’s political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.