Leveraged Learning

Marketing That's Baked-In

• Seek out blurbs from authors of comparable works, as well as academics, CEOs, and thought leaders
• Outreach to relevant influencers

Pre-Launch Marketing (May through September)

• Outreach to author communities (students, audience, groups like MastermindTalks and Baby Bathwater, etc.)
• Tap into author's "street team" of advance reviewers and book supporters
• Outreach to outlets and pitches to journalists who have covered related works

The Book Launch (mid-September through early October)

• The launch will be promoted aggressively to our own email list (~80,000 people) and the email lists of our affiliate partners (aggregate reach to millions of people).
• Direct mail campaign to the audiences of organizations like ATD and NSA.
• A podcast, media, and guest posting tour to be orchestrated by vendors including Nicole Holland, Rob Kosberg, Fortier Public Relations, etc. – and need to research sites and places to post.
• Video book trailers
• Social media contests and promotions across platforms.

Ongoing Marketing (October 2018 through December 2019)

• Ads promoting the book through a variety of channels (Amazon advertising, Facebook ads, Google ads, YouTube, retargeting, etc.).
• Book placement in airport bookstores.
• Leverage relationships getAbstract, Soundview, Actionable, ReadItFor.me and other book blog sites
• Outreach to reviewers and bloggers
• GoodReads giveaways signed copies of the book for reviews.
• Promote the book to our audience via email blast on a semi-regular basis.
• Advertise through organizations like the Association for Training and Development (ATD), National Speakers Association (NSA), and others – both via their platforms (digital and direct mail), and at their conferences.
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Leveraged Learning is a deep dive into the trends forcing changes in the current educational landscape, and the opportunity that they create for experts with something to teach, and the lifelong learners that they serve.

“Leveraged Learning is a tour de force of education - how it evolved, what it delivered and where it is going”—Srikumar Rao

In a world where education is broken, everyone loses. But big disruption (and transformation) is coming to higher education, and there will be many winners.

This is the book that explores a model of education that’s not only robust enough for the modern world, it’s also affordable for students. It’s viable for businesses who long to finally hire the skills that are hard to find. And it’s distributed to the experts who are at the cutting edge of their fields rather than being confined to the purely intellectual and theoretical realms of the ivory tower.

Gone are the days when education was something that only happened at the start of your career. The name of today's game, both personally and professionally, is to be CONSTANTLY LEARNING: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive?

It's no secret that universities and colleges are struggling to keep pace and stay current. Often OUT OF TOUCH, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet.

This crisis is an OPPORTUNITY FOR THE EXPERTS AND PROFESSIONALS who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs. These online courses will create transformation for the lifelong learners who need them, and profit for the experts who create them.

Danny Iny, a successful educator and entrepreneur, has been leading the charge in the growing movement of course building and online education. And in Leveraged Learning, he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner,...read more...