Join the Brand

• Inspired by the popular annual data on Top 100 brands millennials love that have had more than 1 million views on Business Insider + other media
• Author is founder of successful brand agency called Mooslyvania and works with corporations
• National PR + radio interview tour
• National speaking keynote tour
• Promotion via author’s existing email newsletters
• Online social media promotions and advertising

After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.

Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.