Expensive Sentences

• Speaking at 10 CEO groups throughout year, additional speaking engagements, webinar promoted to list of 15,000 influencers • Intense media campaign with PR representation, ~20 pitches monthly, press kit, interviews • Distribution of advance galley copies to reporters and reviewers • Comprehensive social media outreach including tweets, blogger outreach, advertisements, Facebook group, LinkedIn group Expensive Sentences won the top award in three categories of the North American Book Awards 2017: Business Finance – GOLD Business Leadership and Management – GOLD Business Entrepreneurship – GOLD

How everyday proverbs and conventional wisdom deceive us into to wasting time, money, and opportunity; and practical steps to avoid those traps and improve decision-making.

Winner of the 2018 Independent Press Award Expensive Sentences won the top award in three categories of the North American Book Awards 2017: Business Finance – GOLD Business Leadership and Management – GOLD Business Entrepreneurship – GOLD

Conversations have consequences. Discussions lead to decisions that shape the future for individuals, families, companies, and nations.

 

Too often these decisions are derailed by faulty logic and false constraints. These pitfalls are not simply hidden, but deviously veiled in the guise of wisdom, truth, and common sense.

 

Expensive Sentencesexposes the clichéd wisdom that leads to lost time, money, and opportunity. Readers will discover how to hear decision-making traps in real time, and learn to guide teams back to fact and logic that will lead to better outcomes.

 

Through historic examples, business stories, and personal anecdotes drawn from decades of experience, the author illustrates the prevalence and impact of flawed reasoning. Equally important, the book includes a clear path to improvement: sample text to upgrade conversations and exercises to correct assumptions and clarify solutions.