Non-Obvious 2017 Edition

- National media publicity outreach (TV, radio and print) - National keynote speaking tour (30+ large events per year - including planned speaking at shows such as CES, SXSW and NRF) - Op-Ed and guest articles planned for top tier business media (Forbes, Inc, Fast Company) - Special promotions via author website including signed copy promotions, bulk order packages and sales contests/promotions for launch week - Sales Promotion in airports (front table and other promotions) - Full page ads in WIRED magazine during launch months - Promotion via author's existing email marketing lists and social media platforms (100,000+ targeted individuals) - Affiliate email marketing promotions via other industry lists (500,000+ targeted individuals) - Online social advertising promotions via LinkedIn, Twitter, Facebook - Targeted bonus content for author's audience on Slideshare (over 1 million readers of previous presentations)

Get the 2018 Updated edition of this book! Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) Wall Street Journal Best Seller (2015 Edition) TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Here is a snapshot of trends featured in the report: . Fierce Femininity – As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world. · Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers – forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. · Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in. · Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2017 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics...