Soar

In Soar, ten exceptional airlines are explored, showcasing innovative branding strategies that challenge industry norms and enhance customer experiences.

In the competitive world of aviation, an airline has over 50 distinct brand touchpoints, each presenting an opportunity to either maintain the status quo or to rise above expectations. Soar delves into the transformative journeys of ten exceptional airline brands that are redefining what it means to excel in the industry. These airlines are not just following traditional paths; they are innovating and executing strategies that set them apart from their competitors.

The airlines featured in Soar exemplify a bold approach to branding. Some of these brands are inspired by concepts from consumer industries, while others focus on placing the customer at the very heart of their operations. Additionally, there are those that empower their employees to take the lead in shaping the brand experience. Despite their varied strategies, all these airlines share a common goal: to create memorable experiences that resonate with customers, prompting them to appreciate, invest in, and advocate for the brand in unique ways.

This book not only highlights these remarkable airlines but also offers a fresh perspective on airline marketing. Soar encourages readers to rethink conventional wisdom and embrace innovative strategies that can lead to exceptional customer experiences. It is a call to action for airlines to elevate their branding efforts and, ultimately, their market success.