The Santa Thief

• Targeting readings/book signings at bookstores and libraries (pitching local media surrounding these events). • Targeting reviews by Publisher’s Weekly, Booklist, and other publications geared toward indie authors. • Tie-in with author’s book The Coal Thief, winner of an IPPY award. • The Coal Thief has been featured on Storyline Online since Oct 2016 and has garnered 400K views in two months. Expected to have over a million views by the end of next year. Views typically involve teachers playing it in classrooms, thus up to thirty children per view have been read The Coal Thief . • The Egg Thief received a starred review from Kirkus and was a Kirkus Indy Book of the Year for 2016. • Promotion via social media: Facebook, Twitter, and Goodreads. • Promotion via author’s website. $15,000 PR campaign through BookSparks: • National print, broadcast, and online media campaign • Targeted trade media campaign for reviews and spotlights • Widespread galley distribution to media, libraries, and industry big mouths • Social media and digital marketing campaign • Dedicated blog tour • Local print, online and broadcast media campaign • Extensive content strategy and national content placement campaign • Branded graphics package including print collateral, social media graphics, email and newsletter banners, and social memes • National book tour • Early reviewer promotions on Goodreads and NetGalley

All Georgie wants for Christmas is a new pair of ice skates—but times are tough in 1920s Pennsylvania, and he gets the disappointing news that Santa might not come this year.2018 IPPY Gold Medal Winner in Holiday SPARK Award for Excellence in Independent Publishing for Children: Illustrated Book category 2017 USA Best Book Award Winner in Children's Picture Book: Hardcover Fiction 2017 Today Show winter book selection "The appealing illustrations glow with lamplight and provide many small details that ground this story in a Pennsylvania farmhouse in the 1920s, and Georgie’s dark eyebrows and freckles give him personality. VERDICT A pleasant, if slight, slice-of-life tale.” —School Library Journal It’s winter in Girard, Pennsylvania and the pond is completely frozen over—ready for a young boy to go skating!—but Georgie’s ice skates are too small. All Georgie wants for Christmas is a new pair of skates. But times are tough in 1920s Pennsylvania, and he gets the disappointing news Santa might not come this year. Follow Georgie as he decides to take matters into his own hands—and discovers what Christmas is all about. The Santa Thief is a heartwarming tale of boyhood set in 1920s Pennsylvania for children ages 4–8.