The Handmade Mama

• Targeted comp mailing to websites and blogs part of the modern natural family movement including Mothering, Baby Center, Café Mom, What to Expect, Mom.me, Scary Mommy, The Bump, Circle of Moms, and Momtastic.
• Targeted comp mailings to parent magazines including Parents, Parenting, Pregnancy & Newborn, Gurgle, Today’s Parents, Family Fun, and The Green Parent.
• Targeting comp mailings to green living magazines including Mother Earth News, Kiwi, Natural Child World, The Green Parent, Green Child Magazine, Holistic Parenting Magazine,
• Mother’s Day promotions and giveaways
• Trade ad campaign in PW and Library Journal
• Regional bookstore tour focusing on Texas, NM, AZ, and CA
• Social media promotion through Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

The Handmade Mama is the how-to book for today’s new Mamas. With easy-to-follow recipes and simple how-to instructions, an expecting or new Mom can learn to make natural, healthy foods for baby or mama, natural and soothing skin care products, and crafty items that will make your lives more colorful, fun, and comfortable.

Many of the everyday products we rely on through pregnancy and baby’s first year are actually quite simple to make at home with safe and natural ingredients.

Making your own food, homemade skin care products, and everyday objects allows you to choose exactly what you put on and into your body. With help from Mary Helen Leonard, natural lifestyle writer of the blog Mary Makes Good, you’ll create handmade items for mama and baby using sustainable materials. You pick the color. You choose the ingredients. You make adjustments to suit your own tastes and needs. There’s nothing better than custom-made, and when you do it yourself it can actually be affordable! The techniques you’ll discover in The Handmade Mama will make cooking, sewing, and planning your own healthy baby projects a breeze. From ginger syrup for upset stomachs to baby powder, changing mats, food purees, teethers, and simple toys, this book is stuffed with useful projects, tips, and sidebars for a natural pregnancy and baby’s first year that you’ll cherish.