Drink Progressively

Marketing and Publicity Highlights · Targeted comp mailing to national epicurean and wine magazines, including Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000), Food & Wine (circ. 800,000) Fine Cooking (circ. 250,000), Saveur (circ. 150,000), Food Network Magazine (circ. 1,750,000), Wine Enthusiast (182,000) , Wine Spectator (397,000), and The Decanter (40,000). · Targeted comp mailing to national lifestyle magazines, including Real Simple, (circ. 2,000,000), Martha Stewart Living (circ. 2,100,000 ), Country Living (circ. 1,620,000), Southern Living (circ. 2,800,000), Garden & Gun (circ. 250,000), Coastal Living (650,000), Esquire (721,000), Departures (1,150,000), and Town & Country, (454,000) · Targeted comp mailing to national travel /airline magazines, including Conde Nast Traveler (circ. 813,000), American Way (16,000,000), Amtrak Arrive (200,000), Delta Sky (601,000), Southwest Airlines Spirit (5,000,000), Hemispheres (5,000,000). · Targeted comp mailing to national newspapers, including WSJ (circ. 2,276,000), NY Times, (circ.1,600,000), Washington Post (circ. 1,230,000), and The USA Today (circ. 3,500,000), · Targeted comp mailing to key wine bloggers at venography.com, wineanorak.com, joedressner.com, DrVino.com., and wineterriors.com. Trade ad campaign and author coverage in PW and Library Journal. · Digital ad campaign, author Q&A and comp giveway on popular digital websites such as Food Republic, Pure Wow, The Daily Meal, Huffington Post, Food52, The Kitchn. First We Feast, Tasting Table, The Daily Meal, Thrillist, Author website: www.urbangrape.com · Social media promotion through Urban Grape Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts.

Find the Perfect Bottle of Wine Every Time...For most everyone, tasting and pairing wine can be a complex, confusing, and intimidating undertaking. Not anymore thanks to Drink Progressively. From Hadley and TJ Douglas, the wine experts and owners of Boston’s popular Urban Grape, Drink Progressively offers an easy and enjoyable method for discovering wines you’ll love and expert advice on how to pair them with your favorite dishes. Urban Grape’s “Progressive Scale”, a unique way of organizing wine from light-bodied to full-bodied, is all you need to make the puzzle pieces of wine fall into place. The lightest-bodied wines, comparable to skim milk in texture, start off the scale at 1, while the full-bodied wines, correlating to heavy cream, sit atop the scale at 10. Grasping this simple principle is the key to demystifying the challenge of food and wine pairings. With Drink Progressively, you’ll find everything you need to select the perfect wine for any occasion, including Hadley and TJ’s favorite regions and varietals from each progressive category; what to eat (and what to avoid) with each wine type; expert hints, tips, and know-how to make you wine savvy at home, any restaurant, and in your favorite wine shop; and delicious recipe pairings from Gabriel Frasca, executive chef of Nantucket’s acclaimed Straight Wharf. Brimming with interesting, fun, and useful wine advice, Drink Progressively is the ideal book for anyone who enjoys wine or wants to learn how.