The Reclaimed Woodworker

• Targeted comp mailing to national DIY / Lifestyle magazines, including among others This Old House (circ. 960,000), Family Handyman (circ. 1,150,000), Men’s Journal (700,000), Popular Mechanics (1,200,000) Wired (850,000), and MAKE (125,000)
• Targeted comp mailing to national organic / “green” / self-sufficiency magazines including among others Mother Earth News (500,000), Grit (150,000), and Acres (100,000).
• Targeted comp mailing to key woodworking magazines including among others Woodworker’s Journal (200,000), Woodcraft (150,000), and Woodworker West (50,000)
• Woodworking blog tour with promotional giveaways.
• Sustainable Living / Recycling blog tour with promotional giveaways
• Trade and woodworking print ad campaign.
• Regional bookseller signings / events
• Launch events in Salt Lake City, UT
• 2018 Maker Faire Tour.
• Promotion online through author web site: gleasonwoodworker.com
• Social media promotion through Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Smart projects that give new life to old lumber.

The Reclaimed Woodworker provides inspiration and easy-to-follow, step-by-step instruction for beginning and intermediate woodworkers who want to make well-built, stylish furniture and furnishings from reclaimed lumber. Featuring 21 projects ranging from the ever-popular sliding barn door to modern desks to chairs with vintage charm, each project is designed to use upcycled materials without sacrificing style. They are modern and fresh, but based on tried and true craftsmanship and technique. Through the use of beautiful photographs, inspired designs, and accessible building instructions, The Reclaimed Woodworker is a comprehensive guidebook to sourcing recycled lumber and using it to build your own furniture and furnishings. Because there is more to finding and using recycled lumber than tearing apart old pallets, you’ll learn how to source environmentally conscious wood in unexpected places. The icing on the cake? Once you know how to find them, these materials often provide a cost savings over traditionally-sourced lumber. The Reclaimed Woodworker is a how-to book, but it’s also a celebration of the creativity in reclaiming lumber and discovering the possibilities for using it in your home.