Slow Is Fast

*$30,000 marketing and publicity budget, coordinated with Work Wear launch *Author tour *National radio interviews *Features and reviews in sports, surfing, cycling, food, culture and travel magazines *Promoted on the Patagonia Provisions site *Promotion on Patagonia.com, in-store, and in Patagonia catalogs *Poster available

Slow Is Fast recounts the experiences of Dan Malloy, Kellen Keene, and Kanoa Zimmerman during their 50-day, 700-mile bicycle adventure down the California coast. Along the way they meet artisan farmers, artists and craftsmen, road kill, and many great waves.*Created by one of the acclaimed Malloy Brothers, filmmakers, surfers, Patagonia ambassadors, and style leaders *Coordinated with the launch of Patagonia's new Work Wear line *Author tour to 7-10 locations nationwide *Fully supported by PR and marketing campaign *Featured on Patagonia.com *Movie now available online