Malama Honua

Malama Honua Marketing Timeline * Feb/March: Surfer's Journal, Pataloha ad featuring Hokule'a * March: Book available for pre-order on Patagonia.com * March 29: Surf catalog drops in home, featuring Hokule?a-inspired Pataloha line and book feature. Circulation 1.6 million * March 29: The Cleanest Line post, essay from Nainoa Thompson, CEO of PVS * April-July: Hokule'a-inspired Pataloha line, in-store exclusive * April: Full-color 8-page blad in-store consumer giveaway * May 2: Malama Honua-themed Summer Catalog drops. Circulation 1.1 million * May 2: The Cleanest Line post: excerpt from Summer Catalog/book * June 17: Hokule?a returns to Hawaii. 1500 blads distributed at Malama Honua fundraiser; postcards distributed at Fair and Summit 7/18-20 * July 1: The Cleanest Line post: Excerpt from book * Aug/Sept: Surfer's Journal ad, book feature *Sept 1: Publication

*The Polynesian Voyaging Society (PVS) was established 40 years ago to reinvigorate Hawaii's connection to Polynesia and preserve the practices of non-instrumental navigation and way finding *Founded on a legacy of Pacific Ocean exploration, PVSociety seeks to perpetuate the art and science of traditional Polynesian voyaging and the spirit of exploration and inspire communities to respect and care for themselves, each other, and their natural and cultural environments. *Since June 2014, Hokule'a has traveled around the world, spreading a message of Malama Honua, to care for the Earth. The boat will return to Hawaii in June 2017 *For more information, visit http://www.hokulea.com *This is the only book documenting the voyage, and features exclusive full-color photographs throughout *Will be previewed in two Patagonia catalogs: Surf (April 2017: 1.2 million in home), and Summer 2017 (1.4 million in home)