You Who Cross My Path

Galleys available: national mailing to key review/media outlets 4-5 months prior to publication. National print campaign: 100 finished books will be mailed to key review outlets, specifically targeting Publishers Weekly, Library Journal, The New York Time Book Review, The New Yorker, Poets & Writers Magazine, The Rumpus, Huffington Post Poetry, The San Francisco Chronicle, Los Angeles Times, etc. Will pitch to translator's local library and to bookstores where she is known: West Palm Beach (FL) Library; Bob Contant, St. Marks Bookshop, NYC. National advertising in Poets & Writers magazine, American Poets magazine, the Academy of American Poets newsletter, Rain Taxi, and Redactions. Fall announcements will be submitted to Publishers Weekly. Extensive promotion through BOA's website and blog; Facebook (6,200+ followers), Twitter (4,500 followers), Instagram (700 followers), and Pinterest accounts; print and e-postcards; print and e-materials; and print and e-catalogs. Electronic postcards to announce book publication will be sent to academic contacts, bookstore contacts, and literary bloggers. Electronic newsletter feature will be emailed to BOA's database of 3,000+ contacts. Translator will take part in a translation panel discussing the work of Erez Bitton at AWP 2015. Translator will attend the AWP Conference 2016 in Los Angeles, where she will have a book signing. BOA Editions will also be the Presenting Sponsor for AWP 2016, to celebrate its 40th anniversary, which will bring new attention to BOA and its new books. Ebook will be available at the same time as print publication to maximize sales. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both e and p through social media. Translator will show documentary, "Shattered Rhymes," on Bitton's life and poetry, at reading events. The premier screening for this was held in NYC in October 2014. The documentary was filmed by Sami Shalom Chetrit, Associate Professor and Advisor for Hebrew/Middle Eastern Studies for Queens College. Promotion through the translator's email contacts and social media accounts. Keller has 100+ personal email contacts and a substantive online presence, with a Facebook profile, and Twitter, Goodreads, and LinkedIn accounts.

The first bilingual U.S. publication of celebrated Israeli poet Erez Bitton, often considered the founding father of Mizrahi Israeli poetry.This first U.S. publication of Erez Bitton, one of Israel's most celebrated poets, recalls the fate of Moroccan Jewish culture with poems both evocative and pure. Considered the founding father of Mizrahi Israeli poetry, a major tradition in the history of Hebrew poetry, Bitton's bilingual collection dramatically expands the scope of biographical experience and memory, ultimately resurrecting a vanishing world and culture. Preliminary Background Words My mother my mother from a village of shrubs green of a different green. From a bird's nest producing milk sweeter than sweet. From a nightingale's cradle of a thousand Arabian nights. My mother my mother who staved off evil with her middle fingers with beating her chest on behalf of all mothers. My father my father who delved into worlds who sanctified the Sabbath with pure Araq who was most practiced in synagogue traditions. And I-- having distanced myself deep into my heart would recite when all were asleep short Bach masses deep into my heart in Jewish- Moroccan. The 2015 recipient of the Israel Prize, Erez Bitton was born in 1942 to Moroccan parents in Oran, Algeria, and emigrated to Israel in 1948. Blinded by a stray hand grenade in Lod, he spent his childhood in Jerusalem's School for the Blind. He is considered the founding father of Mizrahi Israeli poetry in Israel--the first poet to take on the conflict between North African immigrants and the Ashkenazi society, and the first to use Judeo-Arabic dialect in his poetry.