Mind Wars

National broadcast campaign supported by an RTIR ad. When this book was first published, the author appeared on the Diane Rehm Show. A perennial hot topic, the Guardian recently interviewed him for their Science Weekly podcast and the New York Times Bloggingheads.tv broadcast a discussion of the book in 2010. A number of other videos featuring interviews with the author can be found on YouTube. Online campaign targeting news magazines including Slate and Salon; major science blogs hosted by Discover, Wired, and the Smithsonian; popular speculative fiction web sites, including io9; and military-interest blogs and web sites, including the CIA’s Studies in Intelligence. National print campaign focused on author interviews and op-eds. The author was recently quoted in USA Today and the Chronicle of Higher Education. Giveaways through Library Thing and Goodreads Promotion through Bellevue Literary Press’s social media networks. We have just begun to make social marketing a priority and after transitioning our Facebook profile to a page, we now anticipate reaching 5,000 fans in 2011. The BLP Twitter following has doubled and grows daily. We also have a regular newsletter. We will use all of these tools to connect with our readers, feature BLP books and events, and conduct contest giveaways. Promotion through the author's web site (in development) Academic outreach will include the development of a teacher’s guide Launch event, including a press breakfast, organized by the Center for American Progress in Washington, DC Author tour: Philadelphia, PA; Washington, DC; and more cities TBD as the author’s lecture circuit appearances are scheduled. In 2011, the author has spoken on this topic for the UK Royal Society, the International Neuroethics Society, and for an AAAS / House Armed Services Committee briefing. Co-op available Advance reader copies available Molly Mikolowski will handle publicity and consult on marketing plans for this title.

Minority Report meets Dr. Strangelove in the true story of how neuroscience and related technologies are shaping national defense."One of the most important thinkers describes the literally mind-boggling possibilities that modern brain science could present for national security." --LAWRENCE J. KORB, former US Assistant Secretary of Defense "Fascinating and frightening." --Bulletin of the Atomic Scientists The first book of its kind, Mind Wars covers the ethical dilemmas and bizarre history of cutting-edge technology and neuroscience developed for military applications. As the author discusses the innovative Defense Advanced Research Projects Agency (DARPA) and the role of the intelligence community and countless university science departments in preparing the military and intelligence services for the twenty-first century, he also charts the future of national security. Fully updated and revised, this edition features new material on deep brain stimulation, neuro hormones, and enhanced interrogation. With in-depth discussions of "psyops" mind control experiments, drugs that erase both fear and the need to sleep, microchip brain implants and advanced prosthetics, supersoldiers and robot armies, Mind Wars may read like science fiction or the latest conspiracy thriller, but its subjects are very real and changing the course of modern warfare. Jonathan D. Moreno has been a senior staff member for three presidential advisory commissions and has served on a number of Pentagon advisory committees. He is an ethics professor at the University of Pennsylvania and the editor-in-chief of the Center for American Progress' online magazine Science Progress.