Epigenetics in the Age of Twitter

Professional contacts: Author is editor of FASEB Journal, which has 300,000 to 500,000 hits per month. It is the official journal of 23 medical socities with 88,000 members. Author appearences: We will seek out medical school/scientific book signing events through organizations with which the author is affiliated that have large member lists, such as: New York Academy of Sciences Marine Biological Laboratory Ellison (of Oracle) Medical Foundation Academic marketing to science and humanities list as well as humanities in medicine list. Comprehensive broadcast media campaign.

Pop culture meets cutting-edge science in this one-volume introduction to the history of science and modern biology."[Weissmann] has emerged in the last three decades as America's most interesting and important essayist. He has achieved this status both epigenetically and through Twitter, word of mouth, so to speak...Much like Susan Sontag, Weissmann likes being a contemporary, and does not feel shackled by tradition...This book is a joy for the heart and instructive for the mind." --ERIC KANDEL, Nobel Laureate and author of In Search of Memory "Only a mind as nimble and well traveled as Gerald Weissmann's could see, never mind make and expound on, the connections between salamanders and Prohibition ...white blood cells, Hollywood and erectile dysfunction ...health care reform and Marie Antoinette ...bacteria, the Equal Rights Amendment and the "Miracle on the Hudson." Better yet, Weissmann does so with wit and insight. A fascinating tour through history, science and pop culture." --MAX GOMEZ, MD, Emmy Award-winning WCBS-TV Medical Correspondent "Erudite energy leaps from this lively commingling of art, culture and science...In each [essay], Weissmann finds links between research and elements of history and pop culture, which play off each other to illuminating effect. So US politician Sarah Palin pops up in a discussion of 'Marie Antoinette syndrome'...and the 'meltdown' of the mythical Icarus meets the nuclear version at the Fukushima Daiichi power plant in Japan." --Nature Epigenetics, which attempts to explain how our genes respond to our environment, is the latest twist on the historic nature vs. nurture debate. In addressing this and other controversies in contemporary science, Gerald Weissmann taps what he calls "the social network of Western Civilization," including the many neglected women of science: from the martyred Hypatia of Alexandria, the first woman scientist, to the Nobel laureates Marie Curie, Christiane Nusslein-Volhard, and Elizabeth Blackburn, among other luminaries in the field. Always instructive and often hilarious, this is a one-volume introduction to modern biology, viewed through the lens of today's mass media and the longer historical tradition of the Scientific Revolution. Whether engaging in the healthcare debate or imagining the future prose styling of the scientific research paper in the age of Twitter, Weissmann proves to be one of our most incisive cultural critics and satirists. Gerald Weissmann is a physician,...