Now More than Ever

This book provides an insightful look at the significance of the ABC in Australia, emphasizing its role in culture and democracy. Now More than Ever highlights the broadcaster's future.

In Now More than Ever, David Anderson offers an insightful exploration of the Australian Broadcasting Corporation (ABC) as it approaches its 90th anniversary. He reflects on the significance of the ABC in contemporary Australian society, illustrating how it serves as both a cultural cornerstone and a vital source of information. Through his intimate knowledge of the organization, Anderson emphasizes the ABC's role in celebrating Australian identity and defending democratic values in an increasingly complex media landscape.

The book addresses the challenges faced by public broadcasters today, including media consolidation and the rise of global entertainment options. Despite these obstacles, Anderson argues that the ABC has not only maintained its relevance but has become even more valuable to Australians during these trying times. He highlights the unique brand of creativity that the ABC fosters, encouraging a sense of pride and patriotism among its audience.

Now More than Ever also looks ahead to the future of the ABC as it prepares for its centenary in 2032. Anderson outlines the innovative strategies that will ensure the ABC continues to thrive as an essential national institution, providing solace, entertainment, and trustworthy news to Australians. This book is a celebration of the ABC's enduring legacy and a call to recognize its importance in the lives of everyday Australians.