Moth in a Fancy Cardigan

Publicity

•       Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ) 

•       Mail to long and short lead media contacts 

•       Pitch reviews and interviews to appropriate blogs and websites

•       Submit for PW/Kirkus/Booklist seasonal announcements issues 

•       Include on appropriate checklists

Marketing and promotion

•     Giveaway featuring signed prints and stickers

 •    JLG presentation for key titles 

Digital

•       Include in themed social media posts (Illustrator has 32.9K followers!)   

•       Feature in NetGalley eBlast 

•       Create “starred review” graphics as they roll in!

School and library marketing

•       Presentations to key school and library inflIuencers

•       Presentations to library selector groups (BookOps, Chicago TOYS, etc.)

•       Conferences

    o   Options for Spring include PLA, TLA, NSTA, and Montessori

•       Send guides, activity sheets, trailers, etc. to teachingbooks.net

This is the story of Gary Grey Moth who desperately wants to be seen and Florence Butterfly who has had enough of being noticed. What would happen if they swapped cardigans and could each be the bug they always wanted to be?

This fast-paced and perceptive story is about expectations and identity, told from the unlikely but utterly relatable perspectives of a moth and a butterfly. They're not so different, if you really think about it. What will it take to be seen for who they truly are?   

From Melbourne-based author Charlotte Lance and internationally renowned artist David Booth (also known as Ghostpatrol), comes this humorous, insightful coming-of-age junior fiction novel, illustrated in 2/c throughout.  

"Perspective is everything in this illustrated chapter book, which revolves around two insects who couldn’t be more different....Booth’s grayscale doodles, accented with yellow, are the perfect complement for this quirky celebration of self-expression." Booklist