How to Make Friends: A Bear's Guide

Publicity

• Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ) 
• Mail to long and short lead media contacts 
• Pitch reviews and interviews to appropriate blogs and websites
• Submit for PW/Kirkus/Booklist seasonal announcements issues 
• Include on appropriate checklists

Marketing and promotion

• Include (as appropriate) in themed backlist promotions 
• JLG presentation for key titles

Digital

• Tap into creator's 161K followers using animated shorts and social media posts  
• Feature in NetGalley eBlast 
• Create “starred review” graphics as they roll in!

School and library marketing

• Presentations to key school and library influencers
• Presentations to library selector groups (BookOps, Chicago TOYS, etc.)

Jim Henson meets Wes Anderson in this story about making friends from textile artist extraordinaire Cat Rabbit. 

Bear has lots of friends if you count her toys, but she's note sure how to make real friends. And she especially wants to be friends with Koala and Lamb. They both have fluffy ears and like green things. What can she possibly do to fit in? 

Luckily, Bear discovers that friends don't have to like all the same things; they just have to find things they enjoy doing together. And Bear is great at that.

This is a  story about making friends while keeping the qualities (and quirks!) that make you unique. It's also that rare photographic picture book that takes you into the characters' world and makes them all seem real. As fans of creator Cat Rabbit know, all of her felted creations are filled with the kind of warmth, humor, and personality that makes them leap off the page and into your heart. 

"A friendship tale that stands out for its unusual visuals and modeling of a flexible, supportive threesome.” Kirkus Reviews