Norton and the Borrowing Bear

Publicity

•       Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ) 

•       Mail to long and short lead media contacts 

•       Pitch reviews and interviews to appropriate blogs and websites

•       Submit for PW/Kirkus/Booklist seasonal announcements issues 

•       Include on appropriate checklists

Marketing and promotion

•       Include (as appropriate) in themed backlist promotions 

•       JLG presentation for key titles

Digital

•       Include in themed social media posts (Illustrator has 20K followers!)  

•       Create social media images for key titles in multiple formats

•       Feature in NetGalley eBlast 

•       Create “starred review” graphics as they roll in!

School and library marketing

•       Presentations to key school and library influencers

•       Presentations to library selector groups (BookOps, Chicago TOYS, etc.)

•       Conferences

o   Options for Spring include PLA, TLA, NSTA, and Montessori

•       Send guides, activity sheets, trailers, etc. to teachingbooks.net

If you thought sharing was hard, try lending someone all your favorite things. 

Wouldn't it be fun to have a friend living right next door to you? Well, as Norton discovers, it can certainly pose some challenges when that friend wants to borrow all your favorite things, even your special fuzzy slippers.

This is a story about setting limits and learning to accept you friends, flaws and all. It introduces readers to the important skill of boundary-setting in a funny, accessible way that will help them share and borrow without regrets.   

A Children's Book Council of Australia Notable Book. 

“Readers who have been in Norton’s or the bear’s shoes will emerge enlightened. A sound lesson in making friends—and setting boundaries.” Kirkus Reviews