Obioma Plays Football

Pre-Order Collective 3 book bundled pre-order: the 3 children's books in popular Nigerian languages Christmas Gifting Guide seeding from June 2022 – press, paid promoted marketing guides in partnership with fellow indies Targeted discount on Mayowa and the Masquerade for every pre-order, seeded through email communication following purchase. Marketing Direct outreach to councils, nurseries and libraries positioning this as a key diverse title for the Jan – April term, but also a good line up for future September reads, highlight physical ability, Black characters and moving as key themes of focus that will expand minds of young readers. Young girls in sports a key focus here – can target organisations that work with opportunity for children in sports and pushing to have this included in their libraries or a book championed in their email marketing messaging for gifting at Christmas Seed out to young influencers – pushing for a video that shows conversation around sports and friends Targeting of Chika Unigwe existing audience across bookshops, festivals, press etc Target LitHub and a slew of female targeted press to feature Video Character focused video: highlighting Obioma as a wheelchair bound, sportswoman with snippet read that is used in organic and paid campaign. Filmed launch event that sees Unigwe doing a reading to young sportspeople of different abilities Interview with publications like Book Blast about dual language storytelling and the import, with possible feature from illustrator on the work of bringing this to life. Campaign with LoveReading Kids in the shape of recorded reading that goes out to their global audience across email and social media over the course of a week.

9 year-old Obioma is a football star. She uses a special stick to score goals and never loses a race in her wheelchair! But when she moves to a new city, she has to go to a new school where she has no friends, and everyone calls her “the girl with the wheelchair”. Obioma misses playing football most of all, until one day a girl named Ayana asks her to race. Once they start playing football, everyone joins in and Obioma finds a new team to play with!