Henrietta Lacks

* Focused national media campaign to accompany launch * Online marketing campaign to build buzz * Published during Black History Month Pre-order Partnership with STEM focused organisation(s) where each pre-order is given the option of purchasing another copy to be gifted to a child within this organisation Offer of 15% off all Children's and YA titles when pre-ordering Henrietta Lacks Downloadable worksheet to accompany all purchases exploring options for wordsearch, colouring by numbers sheet etc Marketing NetGalley feed out for early reviews and audience response testing Gifting to select parent-child influencers with giveaway offer for their audience should they like the book Target STEM focused institutions with hopes of early ordering: STEM Like A Girl, Vivify STEM Education etc Target Museums, Libraries and Educational spaces with focus on early adaptation of the book into bookshops, curriculum and featured reads for their audience Considered partnerships with Good Reads, Bookshop.org, LoveReading Kids for marketing promotions Work with the Bibliogroup on targeted blog tours in North American market and organise similar across other target markets, aiming for social media image flooding that excited readership Early seed-in to press - June/July to get on Fall lists Video Pushes Character focused video developed for social media to be shared with education and library sectors to feed into their networks. Video will also be distilled across paid and organic social channels, reintroducing the person of Henrietta Lacks to our market Author created video for organic social feed out to bring personality into the story telling journey - feed out into YouTube with SEO and metadata alignment for wider discovery Book still and video images used for awareness and conversion maximisation on FB, Instagram, Twitter Email marketing, feeding out created content at intervals to global audience, creating awareness and driving conversion with offers and book import etc Event Partner with key children's book organisations like KnightsOf, Tristyns Bookclub etc for events that are a blend of readings and science explorations for the audiences.

Henrietta Lacks: The Mother of Modern Medicine introduces young readers to the remarkable story of Henrietta Lacks, an African American woman whose cancer cells revolutionised medical science. This book charts Henrietta's life, from her upbringing in Virginia through to the births of her five children, before she passed away aged 31 from cervical cancer. Henrietta's cells lived on, taken from her tumour while she was undergoing surgery without her knowledge, leading to the discovery of the first 'immortal cell line', and giving Henrietta the name 'the mother of modern medicine'. It tracks the ongoing impact of the HeLa cells, as well as exploring the intersection between race and medicine. Through its melding of science and history, Henrietta Lacks introduces the world of STEM to a new audience, and will delight and fascinate young readers.