Wayfinder

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers.

In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Popular artist Gretel Lusky welcomes readers into her fantastical world in this high-quality art book.

This is an artist who loves fantasy and all things magical: fairies, mermaids, mythical creatures, knights, and more. She creates characters that are colorful yet mysterious and places that feel otherworldly, always pretty yet sometimes bordering on unsettling. Gretel fans will love delving into the story of her creative early years, discovering why she chose art as a career, and following her development timeline. She presents two exclusive galleries of art - one with a fantasy focus, based around maritime creatures and witches, and another that celebrates the beauty of sketchbooking. 

The artist has written chapters on her creative process, which aspiring and established artists will equally enjoy, and created a section on "Embracing The Mess," discussing the techniques of letting go of perfectionism, listening to your body, and staying motivated as an artist. With tools and materials covered in detail too, plus in-depth tutorials for readers to follow along with, this Art Of title is packed with incredible insight and joyous art, appealing to existing fans of Gretel as well as newcomers to her work.