Hideaways

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. 

In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Escape to peaceful, cozy hideaways in this second art book from Iraville, with new galleries, tutorials, and insight on her processes. 

Iraville is a Munich-based illustrator with a passion for watercolors, autumn, nature, birds and cozy things. This book, Hideaways, is the follow-up to the artist's first art book, Cozy Days, and continues the theme of escaping from reality into a world of tranquillity and warmth. Brand-new tutorials include one on creating a watercolor image, and another based around the application of "negative painting." Iraville also shows readers how to make their own watercolor paper and create ink from natural materials.

There are galleries of Ira's recent work, and insights on the artist's development since her first book was published. A stand-out section of the book is based around color - including pigments, mixing methods, and color theory - which aspiring artists will find invaluable. This cozy new book from Iraville makes a perfect pair with her first title, offering readers a chance to leave the realities of life behind for a while and delve into a peaceful artistic world.