The Art of Simz

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers.

In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

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In this beautiful hardback book, discover the enchanting world of Simone “Simz” Ferriero, an Italian artist who creates compelling images in which the modern day mingles with magical fantasy.

Read about the lessons and obstacles Simz has faced on his career path, learn about the tools and techniques he uses, and figure out how to find your own creative style with his expert advice. The book begins with an in-depth look at the artist's creative journey, from early years and education to his professional milestones, and a look at the challenges of creating art for a living. There are two large galleries, one containing behind-the-scenes sketchbook pieces, and another focusing on Simone's modern-day witches and their spectral cat companions.

Chapters on his creative process cover his tools, workspace, and advice on finding an original style, and a brand-new tutorial offers readers a chance to follow along and improve their own artistic skills. This book is an unmissable keepsake for Simone's existing fans, and a beautiful introduction to the artist for newcomers to his work.