The Art of Pascal Campion

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Illustrator Pascal Campion shares his professional journey, galleries of work, and narrative-influenced tutorials, with charming art inspired by family life.

It was after graduating in 2000 from the Arts Decoratifs de Strasbourg, France, with a diploma in Narrative Illustration, Pascal’s brother built him a computer. This was a new tool for Pascal and a digital artist was born. Roles in commercial art, animation, games, concept design, visual development and more have supplied Pascal with unique experience and skills to share with 3dtotal readers. 

He has freelanced for several prestigious clients on exciting projects. But it was his Sketch of the Day project (every morning, first thing, he creates a full-color sketch and story) that helped him to build his Instagram account. More than 860K fans follow Pascal’s daily comic strip stories, with characters and stories inspired by his work and family life. This discipline combined with the ability to communicate with such relatable and charming spontaneity will fascinate readers. 

Pascal digs deep to pinpoint how his style and skills have evolved, helped by galleries of work past and present, including exclusives created just for this book. Tutorials with tips on storytelling, creating ambiance, and channelling personal experience will delight artists who want to pursue the storytelling side of their art.