The Field Guide to Witches

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Step into a world of witchcraft both good and evil, where the iconic character of myth and legend is once more brought uniquely to life. 

From the first alleged witch to be hanged in Salem, and Goya’s depictions of witchcraft, to Shakespeare’s Macbeth, Hogwarts, and beyond, there is no shortage of inspiration, but also of recycled characterizations and central-casting stereotypes. Now, 30 of the world’s most talented fantasy and concept artists discover their own, personal manifestation of the witch. 

Starting with research, readers will witness the alchemy of details extracted from the seemingly mundane transformed the whole body of the witch, fantastical yet unnervingly believable at the same time. The design process goes on to cast spells not only on appearance, but also the environment, practices, and magical belongings of this one-of-a-kind witch. 

With the final design depicted as both a line drawing and in full color, the whole character and their world is defined. A summary of each witch details their background, behaviour, strengths, weaknesses and, of course, powers. The result is 320 pages encased in a beautifully finished hardback cover, the ultimate field guide to designing witches that transcend time, place, and even the most vivid imagination.