The Art Journey of Lord Gris

We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000 followers), Instagram (113,000 followers), and Pinterest (8,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (853,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Illustrator and character designer Lord Gris takes us on a guided tour of her world, where her anime-style characters exude emotion, attitude, mystery, and beauty that can be both bizarre and fragile. 

Her characters are already appreciated by over 750K followers on Instagram, and have garnered 1.5M likes on TikTok. A flair for connecting with her fans, and being open about the ups and downs of being an artist, has resulted in a highly engaged and enthusiastic fan base. Having already shared videos showing her at work, including her popular Skillshare tutorial, Lord Gris is perfectly positioned to create this beautifully produced book. 

3dtotal Publishing excels at helping artists to communicate both the motivations behind their unique creativity, and the technical tips and tricks they use. Therefore, step-by-step tutorials specially commissioned for the book are accompanied by galleries of Lord Gris’s fan favourites, unseen gems, and brand new and exclusive pieces. With a love for digital art using Procreate, acrylics on MDF board, and artist-staple pens and pencils, she shares a host of skills and techniques to offer something new to every artist.