The Art of Feefal

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Whether your favourite medium is digital, traditional, or a mix of both, Stockholm-based Feefal will have used it to explore her unique world of anthropomorphised figures, animals in dream-like settings, and cool-girl magic. 

Her spooky-cute style has been a constant throughout her career, amassing 870K dedicated Instagram followers who not only adore her art, but are always keen to know the stories and inspiration behind it. Now for the first time, Feefal has written a beautifully produced book, her work printed on high-quality paper, providing the chance to not only show what she does, but also how. 

3dtotal Publishing excels at helping artists to communicate both the motivations behind their unique creativity, and the technical tips and tricks they use. Feefal shares the early influences that put her on the path to becoming the professional character designer she is today, including those of her Swedish-Japanese upbringing. In doing so, the ideas behind paintings such as Lamp Shade Lady, Understanding the Hahahaki Disease (a fictional ailment caused by unrequited love) and Momento Mori are explained. With galleries of curated classics intertwined with step-by-step tutorials and fascinating insights into her creative process, Feefal’s work is as intriguing as it is spellbinding.