Character Design Collection: Fairy Tales & Folklore

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Character Design Collection: Fairytales & Folklore features 50 expert artists using professional techniques and approaches to create a library of inspiring sketches.Character Design Collection is the dynamic new series from the character-design experts, 3dtotal Publishing. With 50 projects by industry professionals, with extensive explorations of pose, expression, and clothing, artists of all abilities can use this book as reference and inspiration to create breathtaking characters. This second book in this highly illustrated series focuses on creating characters from fairytales and folklore.