Beginner's Guide to Creating Portraits

Marketing plan • Promotion on 3dtotal.com (400K monthly page views) including homepage announcements, free chapter, banners, and interviews with popular artists. • Promotional posts across Character Design Reference social media platforms (Character Design References 737K+ followers, Character Design Challenge 225K+ members). • Promotion with industry websites such as CG Cookie (71K+ Facebook followers) and Creative Bloq (366K+ Facebook followers). • Social media posting across 3dtotal platforms (Facebook 208K+ followers, Twitter 46K+ followers, Instagram 105K+ followers, Pinterest 7K+ followers). • Reviews from relevant sites and publications such as ImagineFX and Parka Blogs. • Well-respected contributors to post about the book on their social media platforms.

Meet modern portraiture head-on with this step-by-step beginner’s guide to creating stylized portrait, written by the industry’s leading character designers.The portrait is one of the world’s oldest artforms, but today’s technology and culture mean it’s time to take a fresh look at how today’s portrait artists work outside the realms of realism and elevate their technique. The Instagram-friendly appeal of the portrait means that the modern version can be seen everywhere on social media as digital artists of all skill levels share their captivating characters, focusing on the face. This much-needed book for beginners to digital portraiture goes back to basics (simple anatomy, lighting, color, and perspective) as the starting point for even the most stylized of subjects. Professional artists with recognisable styles, including Loish, Simone Grunwald, and Francisco Garcés, still use these fundamentals. Readers learn from industry professionals how to infuse their subject with believable detail and atmospheric storytelling (especially relevant when working from photographs, as many artists do today). Experts demonstrate step-by-step their digital workflow, sharing techniques for rendering stylized skin tones, hair, and eyes. Sci-fi, fantasy, historical, and anthropomorphic portraits are created. Real-world individuals are highly stylized, yet convince the viewer. This is the essential guide for the next generation of portrait artists who want to create contemporary, stylized work that is compelling, emotive, and memorable.