Art Fundamentals: Theory in Practice

Marketing plan • Promotion on 3dtotal.com (400K monthly page views) including homepage announcements, free chapter, banners, and interviews with popular artists. • Promotional posts across Character Design Reference social media platforms (Character Design References 737K+ followers, Character Design Challenge 225K+ members). • Promotion with industry websites such as CG Cookie (71K+ Facebook followers) and Creative Bloq (366K+ Facebook followers). • Social media posting across 3dtotal platforms (Facebook 208K+ followers, Twitter 46K+ followers, Instagram 105K+ followers, Pinterest 7K+ followers). • Reviews from relevant sites and publications such as ImagineFX and Parka Blogs. • Well-respected contributors to post about the book on their social media platforms.

Learn how to critique your own art, quickly identify problems, and fix them to improve both your work and technique.Unlike being in class or in an enthusiast’s group, creating alone means critiquing alone. There is so much information available demonstrating where you might be going wrong, yet assessing your own work still feels overwhelming. This follow-up title to the bestselling Art Fundamentals (2nd ed.) provides the knowledge, framework, and solutions needed to critique and improve your own work. The previous book covered shape and light, color, perspective and depth, composition, and anatomy. Art Fundamentals: Theory in Practice, equips you to assess how well you have executed the fundamentals, identify problems, and solve them. Experts reveal how the fundamentals can go wrong and how to spot problems in one’s own work. They not only explain how to improve, but also how to assess if the revised version is a true refinement. To improve beyond the fundamentals and take your art to the next level, subjects such as infusing your work with emotion, mood, and storytelling are explored. Case studies show professional artists critiquing their own work. This is a book to keep by your side while drawing and painting, allowing you to continually critique, fix, and improve your skills and take your art to the next level.