Creating Stylized Animals

We use the 3dtotal.com website (350,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (209,000 followers), Twitter (45,000 followers), Instagram (99,000 followers), and Pinterest (7,000 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 16,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (695,000 likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Learn how to create compelling and accomplished stylized animal characters, with the step-by-step guidance of professional animators and artists.Unlock the secrets to creating stylized animals that enchant and entertain their audience, resulting in characters that follow in the popular paw-prints of much-loved creatures from Disney, DreamWorks, Pixar, and other great studios. Creating Stylized Animals focuses on the art and craft of developing stylized characters from the animal kingdom, both real and imagined. Some of the best professional illustrators and animators dedicated to creating characters for video games, TV, and books, guide the reader through accessible step-by-step tutorials. These experts create specially commissioned animals, demonstrating their process from the all-important research stage and experimenting with thumbnails, to manipulating shape language, exploring gesture, and assessing color palettes. Animal-focused design fundamentals include anatomy and anthropomorphism, and how to imbue these animals with the personality and characteristics essential to capturing the attention of audiences of all ages. This book is perfect for artists of all mediums, ensuring newcomers to drawing the animal kingdom are equipped with the skills and knowledge they need to create their own eye-catching characters. Whether tasked with creating an adorable comedy critter to captivate the audience, or an imaginary creature to carry an adventure-packed narrative, this book is the artist’s best friend from start to finish.