An Artistic Journey: Atey Ghailan

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Atey Ghailan retraces the steps of his own artistic journey to share his art, influences, workflows, and brand new creations.When law student Atey Ghailan realized that he was doing more sketching than note-taking in class, he decided to pursue a career in art. Atey has written a book that showcases his best and most fascinating work, with details from behind the scenes of his experiences in the art industry so far. Atey’s artistic journey, from doodling in class to Senior Illustrator at Riot Games, California is central to the book. In addition, he wants readers to consider their own exciting journey, whether they have still to set off, or are on the road already. Readers will discover insight to his creative workflow alongside practical tips and techniques that can be applied to their own practice. The book shares how the artist defeats the dreaded art block, using a visual library packed with ideas and inspiration, and Atey will be debuting a new and very personal project, unveiling completely new and extremely exciting art.