The Art of Guweiz

We use the 3dtotal.com website (450,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (42,800 followers), Instagram (70,200 followers), and Pinterest (7,082 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (670,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Explore the intriguing work of artist Zheng Wei Gu, whose manga-inspired drawings are as gritty as they are surreal.Digital artist Zheng Wei Gu (AKA Guweiz) shares his anime-inspired world in this beautifully produced and insightful book, leading you through his fantasy world with a portfolio packed with gritty detail and a surreal vibe. 

Guweiz began drawing when he was 17, inspired by an anime art tutorial on YouTube. Discovering a natural talent, he carried on drawing and quickly amassed a fan-base for his edgy illustration style. Throughout this book, readers will discover his artistic journey from the very beginning, with behind-the-scenes details about how some of his most popular pieces were created. He reveals his secrets for turning influences into truly original digital art, including that all-important narrative that takes drawing and painting beyond the purely visual. Step-by-step tutorials share techniques and tips to help you create these sorts of effects in your art, resulting in images with the depth of detail and intrigue that Guweiz has made his trademark. The artist’s unique urban take on the popular manga/anime style is gripping right from the first page, from the surreal take on Japanese lifestyle to the urban fantasy he creates.