Wonder Women

This book highlights the significant contributions of women in marketing, featuring their stories and insights for future generations. Wonder Women celebrates these trailblazers.

In Wonder Women, Katy Mousinho and Giles Lury explore the impactful narratives of women who have significantly shaped the marketing industry. While many are familiar with the stories of prominent male figures like Lord Lever and Steve Jobs, this book redirects the spotlight to the remarkable achievements of women who have often been overlooked. Through detailed accounts, the authors highlight how these women have not only contributed to their fields but have also paved the way for future generations of marketers.

Among the inspiring figures featured in Wonder Women are pioneers such as Brownie Wise, who revolutionized Tupperware, and Mary Wells Lawrence, the founder of the influential advertising agency Wells, Rich, Greene. The book also includes interviews with notable industry leaders, including Edwina Dunn OBE, co-founder of Dunnhumby, and Helle Muller Petersen, who broke barriers as the only female country CEO in Carlsberg. These stories illustrate the diverse paths women have taken to achieve success in a traditionally male-dominated arena.

Mousinho and Lury not only celebrate these women's accomplishments but also provide valuable insights that can guide the future of marketing. By showcasing the contributions of these remarkable women, Wonder Women serves as both a tribute and a source of inspiration for aspiring marketers of all genders, encouraging a more inclusive understanding of marketing history and its ongoing evolution.