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How to Apologise for Killing a Cat

Rhetoric and the Art of Persuasion

Guy Doza author

Format:Hardback

Publisher:Canbury Press

Published:1st Sep '22

Should be back in stock very soon

How to Apologise for Killing a Cat cover

‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour.’ - Stephen Krupin, former speechwriter for Barack Obama

When Winston Churchill spoke in Parliament, he convinced an empire to go to war. When Martin Luther King spoke in Washington, he convinced millions to open their hearts to change. When Oprah Winfrey said: ‘Do what you have to do until you can do what you want to do,’ she also used rhetoric. As we have here, by deploying the rule of three to stress a point.

Rhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad.

Highlighting punchy sayings from Ancient Rome to modern marketing, he shows how leaders, businesses and even our own friends use rhetorical techniques every day to make convincing arguments.

What’s more, this guide to rhetoric will show you how to learn to use this persuasive language in your own life:

  • How to convince an investor to back your venture
  • What to say to a potential lover in a bar
  • And, the six rules of apology you should use if you ever accidentally run over the next-door neighbour’s cat...

How to Apologise for Killing a Cat is a quick read, humorous and highly practicable. It decodes the tricks and techniques of rhetoric for everyday readers.

It's the only book you need to make a convincing marketing pitch.

It's the only book you need to give a rousing speech.

It's the only book you need to write persuasively.

It's the best book to explain the technique we've just used here. After reading this book, you will start to see the trick of rhetoric used everywhere.

After reading this book, you will never see the world the same way again!

About the author

Guy Doza is a speechwriter and trainer. He has a Master’s degree in...

‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.

‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’

– Stephen Krupin, former speechwriter for Barack Obama
‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions.

‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’

– Stephen Krupin, former speechwriter for Barack Obama

ISBN: 9781912454709

Dimensions: 216mm x 135mm x 22mm

Weight: 400g

256 pages