Sustainable and Collaborative Tourism in a Digital World

Alan Fyall editor Metin Kozak editor Alain Decrop editor Antonia Correia editor

Format:Hardback

Publisher:Goodfellow Publishers Limited

Published:1st Apr '21

Currently unavailable, and unfortunately no date known when it will be back

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Sustainable and Collaborative Tourism in a Digital World cover

This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing. Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.

"... a “one-stop-shop”, as it is one of the very few books combining sustainability, collaboration, overtourism and digitalisation. This book is of importance not only because it has combined together four topics (sustainability, overtourism, technology and collaboration) ... but also because it ends with suggesting an important topic for future research, namely, how to restore trust and well-being in the tourism industry after crisis." Seraphin, H. (2021), "Book review – Sustainable and Collaborative Tourism in a Digital World", Journal of Tourism Futures, Vol. 7 No. 3, pp. 411-412. https://doi.org/10.1108/JTF-09-2021-228 "...a compelling insight into the role that collaboration and digital technologies could play in developing a more sustainable and equitable global tourism industry. The book skilfully responds to current challenges surrounding the impact of Covid-19 on the industry (and recovery strategies therein), without losing sight of the longstanding issues likely to endure post-Covid..." Martin Gannon (2021) Sustainable and collaborative tourism in a digital world, Anatolia, 32:3, 526-528, DOI: 10.1080/13032917.2021.1958448

ISBN: 9781911635765

Dimensions: unknown

Weight: unknown

256 pages