Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Assistant Professor Ahmet Bulent Ozturk author Professor Murat Hancer author

Format:Hardback

Publisher:Goodfellow Publishers Limited

Published:31st Mar '22

Should be back in stock very soon

This hardback is available in another edition too:

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations cover

• Explores the most effective digital marketing strategies and campaigns • Investigates the current status of digital marketing and social media utilization by both travellers and service providers • Provides a view to the future of future digital marketing and social media research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.

ISBN: 9781911635475

Dimensions: unknown

Weight: unknown

256 pages