Pretentiousness: Why it Matters

'Dan Fox makes a very good case for a re-evaluation of the word "pretentious". The desire to be more than we are shouldn't be belittled. Meticulously researched, persuasively argued – where would we be as a culture if no-one was prepared to risk coming across as pretentious? Absolument nowhere, darling – that's where.'
— Jarvis Cocker

‘Pretentiousness: Why It Matters is more than a smartly counterintuitive encomium: it’s a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism. I totally loved the book.’
— Tom McCarthy, author of The Making of Incarnation

‘Dan Fox’s book celebrates the art in artifice, the let’s pretend in pretentiousness, arriving at an eloquent, important understanding of how culture has always provided an escape from the dreariness of routine work and productive life. Exhaustively researched and passionately written, recognizing those who audaciously “pretend” to beauty beyond their present means, Pretentiousness is a deeply optimistic and affirming book.'
— Chris Kraus, author of I Love Dick

‘In tackling so directly a term – “pretentiousness” – that has been thrown around too lightly for too long, Dan Fox has opened a fascinating, illuminating and barely glimpsed before perspective onto both culture and criticism. With clarity and persuasive argument he proves from an etymological basis that pretentiousness can be both good and bad – necessary even to cultural and artistic good health. This insightful book should be read like a contemporary reprise of an eighteenth-century essay on critical manners, for it shares with such texts the winning combination of wit, good sense and intellectual rigour.’
— Michael Bracewell, author of England is Mine

‘Epoch-making, epic, historic, unforgettable, triumphant, age-old, inevitable, inexorable, and veritable. Pretentiousness will never look the same.’
— Elif Batuman, author of Either/Or

‘It would be too much to say that Fox has ended the reckless use of “pretentious” as a bludgeon against the unfamiliar, but whoever reads Pretentiousness will come away with a greater appreciation for art, ambition, exploration, and failure.’
— Josh Cook, Los Angeles Review of Books

‘All art aspires to something it cannot achieve. All art is pretentious. And that is a good thing.... Fox’s brief and elegantly righteous essay on pretentiousness is definitely on the side of the angels.’
— Steven Poole, Guardian