Creating Characters for the Entertainment Industry

We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (208,000 Likes), Twitter (40,300 followers), Instagram (52,100 followers), and Pinterest (6,912 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, Parka Blogs, and OnAnimation, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (612,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Creating Professional Characters explores how top professional character designers develop engaging characters from the basic concepts outlined in production briefs.Creating Professional Characters: Develop Spectacular Designs from Basic Concepts is an inspiring and informative exploration of how popular professional character designers take the basic concept of a character in a production brief and develop these ideas into an original, high-quality design. Suitable for student and professional character designers alike, this book focuses on how to approach your character designs in ways that ensure the target audience and production needs are met while still creating fun, imaginative characters. This visually appealing book includes twenty thorough tutorials guiding you through the design and decision making processes used to create awesome characters. Replicating the processes used in professional practice today, this book demonstrates the types of brief a professional designer might receive, the iterative design process used to explore the brief, the influence of production feedback on the final design, and how final designs are presented to clients. This detailed, enlightening book is an excellent guide to creating incredible imaginative characters suitable for your future professional projects.