The Art of Heikala

We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (36,800 followers), Instagram (36,500 followers), and Pinterest (6760 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, Parka Blogs, and OnAnimation, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (601,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

This exquisitely presented hardback art book showcases the finest works and helpful thoughts of popular Finnish artist, Heikala.The Art of Heikala: Works and Thoughts is the first major publication by popular Finnish illustrator Heikala. Heikala’s artwork combines traditional watercolor painting and inks with a fresh, enchanting approach - fans love her charming characters and scenes that are largely influenced by Finnish and Japanese cultures. This combined with her in-depth sharing of her processes and knowledge, has given Heikala a social media following of over 400,000 on Instagram alone; she also has growing audiences on Tumblr, Facebook and Twitter. This visually appealing and coffee-table worthy, hardback art book not only includes Heikala’s sketches, works in progress and beautifully presented paintings that her fans will be familiar with, it also includes never-before-seen images from along Heikala’s creative journey; all new in-depth tutorials, thought processes and advice on watercolor painting; detailed how-to product design guides; and how she has built a successful career as an artist. A valuable book for fans, budding artists and experienced illustrators alike.