Digital Painting in Photoshop: Industry Techniques for Beginners

We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (207,000 Likes), Twitter (36,800 followers), Instagram (36,500 followers), and Pinterest (6760 followers). In addition we post promotional videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, Parka Blogs, and OnAnimation, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (601,000 Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.

Learn from digital painting experts the essential skills and techniques needed to create stunning works of art in Photoshop.Learn how to paint digitally in Adobe Photoshop; the key professional software for illustrators, video game artists, and the CG industry. Inside Digital Painting in Photoshop: Industry Techniques for Beginners is everything the budding digital painter needs to know about the customizable Photoshop interface, its efficient tools, essential painting brushes, and complex layers and masks. Explore the endless possibilities of digital painting through three highly detailed step-by-step tutorials which look intricately at key processes and techniques. Discover how to subtly integrate photo textures, create custom brushes, and generate impressive effects to develop your own incredible artworks. Digital Painting in Photoshop: Industry Techniques for Beginners is an essential guide for beginners, students, and those who want to learn more about how to harness the significant power of Photoshop as a painting tool.