Jewels in the Crown

* A behind-the-scenes look at the incredible revitalisation of the Jaguar and Land Rover brands, under the new ownership of parent company Tata.; * Strong appeal for the business market, including those interested in the motor industry but also in how successful companies work.; * Author is a highly experienced motoring writer and should be able to ensure specialist reviews.; * The latest title in Elliott & Thompson's growing list of business books.

The remarkable story of the transformation of the Jaguar and Land Rover brands.Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.