Hashtag 365

This photographic journey showcases a year-long project capturing daily moments in black and white, culminating in the book Hashtag 365.

In Hashtag 365, photographers Sjoerd Spendel and Lennart de Jong invite readers into their unique journey of creativity and exploration. Initiated on Tumblr, their '365-Days' project challenged them to capture one black-and-white photograph every day for an entire year. This endeavor was not only about honing their photographic skills but also about documenting the essence of their lives and the world around them during that time. The project quickly gained traction, attracting a dedicated following that now exceeds 300,000 people.

As the duo reflects on their experience, they highlight the joy and surprise of watching their audience grow. De Jong recalls the moment they reached 50,000 followers, likening it to filling a stadium. This overwhelming response motivated them to continue sharing their vision and creativity. Their photographs range from intimate moments with friends to candid shots of everyday objects, showcasing the beauty of life's simple pleasures.

Hashtag 365 is more than just a collection of images; it is a beautifully crafted photographic book that includes original works not seen on their blog. Accompanied by random comments, the images invite readers to engage with the stories behind them. This book is a testament to the power of creativity and the connections formed through shared experiences in the digital age.