Only Connect
The Art of Corporate Storytelling
Format:Paperback
Publisher:LID Publishing
Published:18th Apr '24
Should be back in stock very soon
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
ISBN: 9781907794452
Dimensions: unknown
Weight: unknown
192 pages