Business Marketing Face to Face

Chris Fill author Scot McKee author

Format:Paperback

Publisher:Goodfellow Publishers Limited

Published:1st Oct '11

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Business Marketing Face to Face cover

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

“Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing.” Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School
“Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing.” -- Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School

ISBN: 9781906884550

Dimensions: unknown

Weight: unknown

344 pages