New Business for Old Europe

Product-Service Development, Competitiveness and Sustainability

Arnold Tukker editor Ursula Tischner editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:1st Sep '06

Currently unavailable, and unfortunately no date known when it will be back

New Business for Old Europe cover

Companies need to switch their focus to selling need fulfilment, satisfaction, or experiences. In other words, selling integrated solutions or product-services. In a losing battle to compete purely on price with emerging and low-cost economies such as China, product-services can mean new business for old Europe.

Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.

ISBN: 9781874719922

Dimensions: unknown

Weight: 453g

480 pages