New Business for Old Europe
Product-Service Development, Competitiveness and Sustainability
Arnold Tukker editor Ursula Tischner editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:1st Sep '06
Currently unavailable, and unfortunately no date known when it will be back
Companies need to switch their focus to selling need fulfilment, satisfaction, or experiences. In other words, selling integrated solutions or product-services. In a losing battle to compete purely on price with emerging and low-cost economies such as China, product-services can mean new business for old Europe.
Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.
ISBN: 9781874719922
Dimensions: unknown
Weight: 453g
480 pages