The Game: All Things Trump

This book provides an in-depth look at Donald Trump's brand through over 500 unique objects, revealing insights into his empire and ego. The Game: All Things Trump showcases his cultural impact.

In The Game: All Things Trump, controversial American artist Andres Serrano offers an intriguing exploration of Donald Trump through a unique collection of over 500 signed and branded objects. This extensive array of items serves as a revealing portrait of the man behind the public persona, providing insights into his empire and the ego that drives it. With design by Barnbrook and text contributions from Pulitzer Prize winner Jerry Saltz, the book invites readers to delve into the world that Trump meticulously crafted for himself since the 1980s.

The book chronicles Trump's brand evolution, showcasing everything from his casinos and hotels to his various products. Each object tells a story, reflecting the ambitious spirit that propelled him to fame and fortune long before his presidency. Among the notable items featured are Trump Shuttle, Trump Vodka, Trump University, and Trump Steaks, alongside the iconic Ego sign from the Taj Mahal's Ego Lounge. This collection not only highlights Trump's entrepreneurial ventures but also underscores the cultural impact he has had on America.

The Game: All Things Trump ultimately captures the essence of Donald Trump's journey, illustrating how he intertwined his identity with the American landscape. The project is as vast as Trump's influence, revealing how he has wrapped himself around the nation, shaping both his legacy and the public's perception of him. This book is a fascinating exploration of a complex figure in contemporary American history.